Data Mapping

Understand where personal data lives, why it exists and where it moves.

Build a connected view of personal data across systems, applications, teams, vendors and processing activities.

Discover · Map · Understand · Maintain

What is privacy data mapping?

Privacy data mapping is the process of identifying what personal data an organisation processes, where that data is stored, why it is used, and how it moves between systems, teams and vendors. ConsentCenter Data Mapping is being built around this picture — the focus areas below reflect current product direction, and detailed capabilities will be published as the build is finalised.

Systems Overview

42

Mapped Systems

11

Data Categories

18

Third Parties

Salesforce

Name, Email, Phone, Customer ID

Sales Operations

HubSpot

Email, Marketing Preferences

Marketing

Snowflake

Aggregated customer data

Data Team

Zendesk

Name, Email, Support History

Support

An illustrative view of a connected data landscape

The example below shows the kind of system-level picture Data Mapping is designed to surface — sample data only.

CRM · Salesforce

Illustrative example

Data
Name · Email · Phone · Customer ID
Purpose
Customer management
Owner
Sales Operations
Connected
4 systems

Tap a system to see an illustrative example of what Data Mapping surfaces.

Data Mapping is ConsentCenter's newest product and is still being finalised. The focus areas below describe current product direction rather than a complete list of shipped capabilities.

Discover

Identify the systems, applications and vendors across the organisation that are likely to hold personal data.

Map

Build a structured view of how that data moves between systems, teams and third parties.

Understand

See the purpose behind each processing activity and who owns it, in language a privacy team and the business both understand.

Maintain

Keep the picture current as systems, vendors and processing activities change, rather than a static point-in-time exercise.

Frequently Asked Questions

Data Mapping is ConsentCenter’s newest product and is still being finalised. This page reflects the current product direction rather than a complete list of shipped capabilities — talk to us for the latest build status.

Ready to see Data Mapping in action?

Know where personal data lives and how it moves.